Brand Strategy | Noble Desk
This brand strategy was developed and designed for Noble Desk, our client, and was delivered in both PowerPoint and PDF formats. For this project, I collaborated closely with my colleague, Chris Chua, who contributed significantly to the conceptual development. The content within the presentation is based on key insights and materials covered during the Centre of Excellence for Strategic Branding & Content Creation’s (SBCC) PRISM Programme and its accompanying mentorship sessions. The colours and typography used in the presentation were aligned with Noble Desk’s existing visual identity, drawing from their current logo and website. This approach was taken as the company did not have an established brand guideline in place as of early 2026.