For more on how I come up with all the ideas for the logo with the meaning, concept and anything, you could contact me.
The Li Ji Coffee House is from Hong Kong which my client had brought into Singapore and was instructed to come up with the logo for the coffee House and other design material, I cannot called it branding exercise as only a few items had been instructed to do however how I hope that I can come up with a standard brand for the coffee house and especially their store design.
The cup label which client instructed that they wanted it this way, without the logo which was my cover for my presentation of Li Ji to them. Above is one example of how the label will be like and below is another example.
The name card design had went through a few process and client settled for the below design and the design shown below with some of their input.
The uniform design which I actually only show them this one, I had a few but did not shown to them however during submission of the propose , I proposed to them to use everything black including the material used like shoe should be canvas, only jean was allow for example hence I am not sure whether they used the design above or everything black as I suggested.